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商品編號： 9-812-040 出版日期： 2011/10/17 作者姓名： Khaire, Mukti 商品類別： Entrepreneurship 商品規格： 8p 再版日期： 2014/09/08 地域： New York 產業： Apparel 個案年度： -
商品敘述：
Moda Operandi is a startup in the fashion industry. The firm organizes online trunk shows of designers'' collections, allowing its members to directly order clothes from the collections shown in Fashion Weeks all over the world. Moda Operandi conveys the preorders to the designers and the members receive their clothes six months later. The founders of Moda Operandi - Aslaug Magnusdottir and Lauren Santo Domingo - believe that the firm has the potential to address and eliminate inefficiencies in the fashion industry. While the founders plan to include editorial content on the site, the question is - can Moda Operandi succeed despite removing an essential piece of the fashion industry?
涵蓋領域：
Design;Distribution;Distribution channels;Entrepreneurship;Groupware;Incubators;Internet;Netiquette;Retail;Start-ups
相關資料：
Case Teaching Note, (5-815-011), 22p, by Mukti Khaire
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